Apple Business Connect is a free tool launched by Apple that empowers businesses to manage their online presence on Apple Maps. It functions like a digital business card, allowing you to provide potential customers with crucial information about your business, including your business name, address, phone number, website, operating hours, photos, and more. This guide will walk you through the process of claiming your business listing and optimising it to attract more Apple user customers.

Step 1: Access Apple Business Connect

Visit the Apple Business Connect website.

Step 2: Sign in With Your Apple ID

Log in using your existing Apple ID. If you don’t have one, create a new one.

Step 3: Accept the Terms of Use

Agree to Apple’s terms of use to proceed with claiming your business location.

Step 4: Search for Your Business

Use the search bar to find your business. Apple might already have some basic information about your business from online sources or user submissions.

Step 5: Claim or Create Your Listing

If your business is listed, click on it to claim it. If not, select “Add a new location with this name” to create a new listing from scratch.

Step 6: Confirm or Modify Your Address

Review the address displayed for your business and make any necessary corrections.

Step 7: Add Location Information

Fill in essential details about your business, including your primary category, website, and any other relevant information.

Step 8: Provide Company Details

Enter information about your company and business ownership.

Step 9: Verify Your Location

Choose a verification method (phone call or official document) to confirm the authenticity of your business.

Step 10: Enhance Your Location Card

Once your profile is verified, you can enhance your location card to make it more appealing to potential customers:

Upload a Logo and Cover Photo: Add a visually appealing logo and cover photo that represent your brand.

Write a Business Description: Provide a concise and engaging description of your business in the “About” section.

Add Photos: Showcase your products, services, and ambiance with high-quality photos.

You can add captions and ALT text to each photo for better accessibility.

Update Operating Hours: Ensure your operating hours are accurate, including any special hours for specific services or holidays.

Verify Contact Information: Confirm that your phone number and website address are correct.

Highlight Special Offers or Events: If available, use the “Showcase” feature to promote special offers or events hosted by your business.

Add App Link (If Applicable): Include a link to your business app if you have one.

Review Primary and Secondary Categories: Ensure your primary category accurately reflects your business.

 Add relevant secondary categories to enhance your visibility in Apple Maps search results.

Utilize the “Good to Know” Section: Add attributes or features relevant to your business to provide more information to potential customers.

Update Business Status: If your business is temporarily or permanently closed, update your status accordingly.

Step 11: Analyse Performance Insights

Use the “Insights” section to track how customers interact with your listing, including search queries, taps, direction requests, website visits, and more.

Step 12: Manage Team Access

Grant access to your listing to other team members and assign roles based on their responsibilities.

Additional Tips for Optimization

Maintain Consistency: Keep your business information consistent across all online platforms, including your Google My Business profile, website, and social media profiles.

Encourage Customer Reviews: Request satisfied customers to leave reviews on your Apple Maps listing, just like you would for Google My Business. Positive reviews can significantly boost your credibility and attract more customers.

By diligently following these steps, you can effectively establish and optimise your business presence on Apple Business Connect. This, in turn, will attract more customers and potentially lead to increased sales and business growth.